Clarize Marais

I am a hybrid between an analytical and creative mind. My favorite work time is spent thinking of visually stunning and imaginative ways to capture people’s attention and convince them of an idea. To create the best ideas possible, I also enjoy diving deeper into people’s underlying needs, motivations and desires in an attempt to understand them better, what & how they get inspired. Another important factor in my work is testing and measurement. Testing different hypothesis, measuring what has been successful, identifying why (or why not), and then scaling the best preforming ideas. In this way, marketing is where psychology, imagination and analytics meet in perfect harmony. As a digital marketer and aspiring eco warrior, I aim to use all three principles in my work to help make the world a better place for as many people as possible 🌱